Featured Project
Newgistics Thought Leadership Brochure
Newgistics is a small but dynamic and innovative player in the huge small-parcel shipping market. To underscore their thought-leadership in this crowded market, they asked Jolly Design to develop a collateral piece and subsequent direct mail campaign targeting C-Level execs with a message that clearly established Newgistics as a different kind of business partner.
To that end we designed an embossed, silver-clad brochure positioning Newgistics as a "game changer"; an uber-smart chess player in an industry where other shipping companies play checkers with packages at pennies a pop (while ignoring overall profit-making strategies offered by our client). Hard-hitting copy was reflected in stunning illustrations by renowned 3D artist, Henk Dawson, to create a memorable and impactful message that Newgistics is indeed changing the way shipping is changing business. Download a copy of the brochure here.
And, to make sure everyone gets the "gist" of Newgistics' claims, we developed a full social media strategy including their new blog (the gist) and twitter pages. Check it out!
